The World of Printed Belts
Belt and Braces?
Once upon a time, men kept their trousers up with braces and women didn’t wear trousers at all. Can you believe that it wasn’t until a century ago in the 1920s that Levi Strauss and Co came up with the idea of replacing buttons for braces on their denims with loops for threading a belt through? It wasn’t long till this caught on and trousers had belt loops too, and belts started to become really popular. By the 30s, they had also become a popular fashion accessory for women. Early belts were pretty boring. Mostly they were brown or black. They had a buckle. By the 1940s belts were being made with leather and suede and were much more stylish, but with the advent of WW2 and the shortages that came with it, belts took a step back and lost much of their style and quality. Back to little choice or individuality. Post war, though, from the 50s onwards, the range of belts practically exploded, and customers were spoilt for choice – wide leather belts, chain belts, embossed leather belts, studded belts, belts with rivets, eyelet belts …
No more boring belts – the printed belt is born
Nowadays we can count ourselves really lucky. No more boring belts. One of the most exciting developments came with the ability to print designs onto belts. Now you can have a bonded leather belt with a PU layer printed with images that allow you to express yourself, the Printed Belt.
The SWYD (Sleep When You’re Dead) bonded leather belt is another collab piece for those of you who love your tats. This is a Dirty Sanchez collaboration with Matt Pritchard, the badass former MTV stuntman turned ultra-distance triathlete. The SWYD leather belt in white has those iconic triple studs in bright shiny white with an interchangeable buckle featuring the SWYD foil embossed logo. For a different but equally striking look, the black SWYD perforated leather belt has a dangerous flash of red showing through the three rows of punched holes beneath the embossed logo.
Printed Belts and Collaborations
If you like Christopher’s cool creations, you might also like the Graveyard Shift printed belt. This full-colour print leather belt makes an awesome (or is it gruesome?) statement, with its montage of skeletons, spiders and spooky clowns. Add to that the interchangeable metal prong belt buckle fastened with snap buttons, and you definitely have an unbeatable combination.
Show who you are with one of our printed belts
Maybe you are a fan of shred guitar? If so, the Lowlife Thrash reversible leather belt will be right up your street with its vibrant all-over guitar pick design. Of course, thrash metal has its roots in British heavy metal and was influenced by the likes of great bands like Motörhead. You might know that Motörhead was formed when the late, great Lemmy was ditched by Hawkwind. He wanted a brand-new logo for his new band, something along the lines of a biker patch that you would sew on the back of a denim jacket and to show that you were part of a brotherhood of like-minded individuals.
So, you can see how printed belts have opened up a whole new world of choice and possibilities, perfect for all walks of alternative lifestyle. You can check out our full range here. Lowlife and proud of it: belts for men and women.